Skidmore Saratoga Memory Project

Clubs, Chambers & Authorities

Greetings from Saratoga Springs

In the twentieth century, town boosters, including public organizations, such as NY State's Saratoga Springs Authority, and private groups, including the Lions Club and Chamber of Commerce, began producing maps for visitors, branding and rebranding the city to appeal to changing tastes. 

In this era, maps in brochures or pamphlets that could be picked up in stores showed how to get to the springs, or what to do once vacationers or conventioneers arrived. 

Map of Saratoga Springs, N.Y. Map of Saratoga Springs, N.Y.

Clubs and Chambers

The Lions Club map (ca. 1940) postcard offers one version of a map that the Chamber of Commerce produced as a pamphlet cataloguing the attractions of the city and Saratoga Spa (State Park). 

The postcard was printed by the Tichnor Brothers company of Cambridge, MA, which created thousands of postcards, mostly of U.S. vacation destinations, in the 1930s and 1940s. Take some time to browse the Boston Public Library collection of Tichnor postcards on Flickr.  There are over 100 postcards of Saratoga Springs, with emphasis on the racetrack, recreation (from skiing to golf), Saratoga Spa State Park, churches, libraries, private residences and downtown hotels.